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Journal of Management Education
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What's this?

The Impact of Computerized Test Banks as a Study Aid in an Introductory Marketing Course

Linda J. Morris

C. Randall Byers

This article reports the results of an empirical study assessing the effectiveness of a Computer-Assisted Instruction (CAI) tutorial program for an introductory marketing course. The results indicate examination performance was enhanced by the CAI study tool, but level of question difficulty did not affect test performance.

Journal of Management Education, Vol. 10, No. 2, 46-51 (1986)
DOI: 10.1177/105256298801000209
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