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Journal of Management Education, Vol. 12, No. 1, 46-51 (1988)
DOI: 10.1177/105256299001200107

Student Journal Writing in Marketing Courses

Caroline M. Fisher

Student journal writing was tested in marketing courses. Journal writing is similar to writing a diary except that personal experiences are related to course concepts. The goals were to increase (1) communication skills, (2) integration of concepts into the "real world," and (3) participation and sharing in the classroom.


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