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"Greening" Business Education: Teaching the Paradigm

California State University, San Bernardino

This article describes the introduction of a "green" master of business administration class into a business program, including the reasons for teaching the course, the New Environmental Paradigm, and how businesses can implement green thinking. It discusses outcomes and reactions (mostly positive) from students and administrators to this pioneering effort. The aim of the article is to share the experience with colleagues at other business programs and to encourage more initiatives in teaching the green business paradigm. A detailed, annotated reference list, a short list of recommended sources, and a syllabus are provided.

Journal of Management Education, Vol. 22, No. 3, 320-343 (1998)
DOI: 10.1177/105256299802200305


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