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Journal of Management Education
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Using a Computer-Based Version of the Beer Game: Lessons Learned

James R. Coakley

Oregon State University, coakley{at}bus.orst.edu

John A. Drexler, Jr.

Oregon State University

Erik W. Larson

Oregon State University

Anna E. Kircher

Southern Oregon State College

Multiperson board games are being used in both business and academia to enhance education and training. These games compress time and space to enable the players to experience the consequences of their decisions. The dynamic interactions between multiple players create a complex and unpredictable business scenario that is difficult to replicate with other exercises. However, most board games are difficult to administer and require the players to concentrate on detailed rules and procedures in addition to the primary decisions required at each move. This article describes the lessons learned from the use of a computer-based implementation of a popular business board game: the Beer Game.

Journal of Management Education, Vol. 22, No. 3, 416-424 (1998)
DOI: 10.1177/105256299802200311


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[Abstract] [PDF]