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Journal of Management Education
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Organization Structure and Design: The Club ED Exercise

Cheryl Harvey

Wilfrid Laurier University, charvey{at}wlu.ca

Kim Morouney

Wilfrid Laurier University, kmoroune{at}wlu.ca

Using cases and news reports about Club Med's evolution, we have developed a five-stage exercise that involves students in the design and redesign of an organization as it changes from a simple, single-site enterprise to a complex, multinational business. Students grope with discovering the solutions to the problems of differentiation and integration, control, operating in a variety of cultural rather than national contexts, and responding with strategic and organization design changes to shifts in the competitive environment. This exercise can be done in one 3-hour session or extended over two or more shorter class periods.

Journal of Management Education, Vol. 22, No. 3, 425-429 (1998)
DOI: 10.1177/105256299802200312
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