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Journal of Management Education
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The Management Education by Internet Readiness (Mebir) Scale: Developing a Scale to Assess Personal Readiness for Internet-Mediated Management Education

John A. Parnell

University of North Carolina at Pembroke john.parnell{at}uncp.edu

Shawn Carraher

Texas A&M University-Commerce

Although online delivery of management education is one of the most critical issues facing business schools and corporate universities, instruments to measure a prospective learner's readiness to participate in the online academic environment have been slow to develop. This article reports on the development of the Management Education by Internet Readiness (MEBIR) scale. The MEBIR scale can assist both online management education providers and prospective learners in determining the extent to which online delivery of management-related content is likely to be effective.

Key Words: Internet • management education • scale • MEBIR • online delivery

Journal of Management Education, Vol. 27, No. 4, 431-446 (2003)
DOI: 10.1177/1052562903252506
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[Abstract] [PDF]