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Giving Students New Eyes

The Benefits of Having Students Find Media Clips to Illustrate Management Concepts

Oakland University

Marc H. Anderson

University of Waikato

J. Michael Tyler

Baker College Center for Graduate Studies

An extensive literature in management education addresses the pedagogical technique of showing video clips from feature films, animated films, and television shows. The bulk of this literature either asserts the benefits of using video clips or identifies specific clips and discusses how those clips can be effectively used to teach various management and organizational behavior topics. The assumption in all of this work is that the instructor will locate the video clips to be used. The authors present an alternative approach that has students locate video clips in groups, and discuss the numerous advantages of this approach for both instructors and students. In addition to describing the general approach, the authors elaborate on a number of possible variations and reflect on the lessons learned from implementing this approach in two independent courses at two different universities.

Key Words: video clips • media • film • movies • teaching approach

This version was published on August 1, 2009

Journal of Management Education, Vol. 33, No. 4, 444-461 (2009)
DOI: 10.1177/1052562907310558


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